Advergame: Der kleine ICE

Project Description

We developed the advergame Der kleine ICE (“the little high-speed train”) for DB Fernverkehr AG (Germany’s national rail company) as a brand building and customer loyalty measure aimed at young train travellers. The game was part of the ICE summer TV campaign.

The advergame was enhanced with an offline element: the ICE Board Bistro dining cars served special children’s lunch packs that contained a toy figurine of the heroic little ICE.

Project Details

  • Advergame

  • Fun Rail Building Simulator

  • Copyright Deutsche Bahn